The first task for Fragment Theatre Company was to create a logo that represented us as a company. A logo is essential as it becomes the identity of the company; “identities are the beginning of everything. They are how something is recognised and understood” (Scher, 2017). Identity is a visual representation of who you are and as a new company starting out it is essential to be easily recognisable.
For the topic of our show we are focusing on the fragments of society, the individual and the small events that occur in our world. We wanted the logo to illustrate exactly this as this is how we wanted to identify ourselves.
Logo 1 (Fragment Theatre Company, 2017) Logo 2 (Fragment Theatre Company 2017)
As a company we decided to choose logo two as it focused our attention on the word ‘fragment’ and the cracked theatre mask. We felt that the font was readable and would stand out to a passer-by. The design depicted the company’s vision that things needed to be fragmented so that we can educate ourselves on the selected topic and make people aware of the smaller issues in the world.
Works Cited:
Fragment Theatre Company (2017) Logo 1
Fragment Theatre Company (2017) Logo 2
Scher, P. (2017). 6 Design Quotes for Brand Greatness | Brandfolder Blog. [online] Brandfolder. Available at: https://www.brandfolder.com/blog/6-design-quotes-to-help-you-achieve-brand-greatness/ [Accessed 7th February 2017].