In today’s society it’s very hard to escape from social media and the impact it has on everyday life. Social media “simply, is text, words, pictures, video and the like created with the intention of sharing” (Evans, 2012). The popularity of social media means that it is a great marketing device as it is free and easily accessible to a large number of people and this “community of supporters can … help to build your business” (Evans, 2012).
We have chose to set up accounts on three different social media platforms: Facebook, Instagram and Twitter. Each of these platforms offer different advantages. Instagram is for sharing pictures and videos and as we are a visual group it seemed like a perfect match. We also chose to set up twitter as this was the easiest way to connect with other theatre companies and the venue in which we were performing. By following and retweeting these other companies it is helping us to gain more followers as we are targeting people who have an interest in theatre and the arts. Our Facebook page is our main social media platform as it is an official company page. On this page I have invited people from the University of Lincoln and people with an interest in theatre to follow us. This process allows people to accept the invite to follow our page meaning they have an interest in what we are doing and want to see what we do as a company . This is a successful marketing strategy as it means we instantly have a fan base.
Facebook Post (Nixon, 2017) Twitter Post (Nixon, 2017) Instagram Post (Nixon, 2017)
The great thing about the three social media platforms is that they are accessible on mobile phones. This an advantage for two reasons:
1.The marketing team can update social media throughout the day meaning we can be live from rehearsals and update our followers immediately.
2.Our followers will get notifications straight to their phones and can see our updates regularly throughout their days.
Social media as a marketing tool also has the support from the Arts Council England. They say that: “social media really comes in to its own: it capitalises on our desire to be involved” (Artscouncil.org.uk, 2017). I feel confident using social media as one of our main marketing strategies as it reaches our target audience of young adults and students.
Works cited:
Artscouncil.org.uk. (2017). We Are Here | Arts Council England. [online] Available at: http://www.artscouncil.org.uk/read-all-blog-posts/we-are-here [Accessed 11 Feb. 2017].
Evans, D. (2012). Social Media Marketing: An Hour a Day. 1st ed. [ebook] Indianapolis: John Wiley & Sons. Available at: https://books.google.co.uk/books?id=HCmlrmiMOxoC&dq=quotes+about+social+media+marketing&source=gbs_navlinks_s [Accessed 21 Feb. 2017].
Nixon, E. (2017) Facebook Post.
Nixon, E. (2017) Instagram Post.
Nixon, E. (2017) Twitter Post.
